1. Who else is responsible for School Choice in your district?
Select all that apply (Use the Ctrl key to select more than one) |
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| If other, please specify
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| Which of the following marketing strategies do you use to inform the community about school choice? (Check all that apply and elaborate if asked) |
| 2. Radio |
Yes
No |
If yes, type of station:
Select all that apply (Use the Ctrl key to select more than one)
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| 3. Television |
Yes
No |
If yes, type of station:
Select all that apply (Use the Ctrl key to select more than one)
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| 4. Public Bus |
Yes
No |
| 5. School Bus |
Yes
No |
| 6. Website |
Yes
No |
If yes:
Select all that apply (Use the Ctrl key to select more than one)
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| 7. Newspapers |
Yes
No |
If yes:
Select all that apply (Use the Ctrl key to select more than one)
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| 8. Newsletters |
Yes
No |
If yes:
Select all that apply (Use the Ctrl key to select more than one)
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| 9. School Site Choice Fair |
Yes
No |
If yes:
Select all that apply (Use the Ctrl key to select more than one)
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| 10. District-Wide Choice Fair |
Yes
No |
| 11. Parent Center Events |
Yes
No |
If yes, type of events:
Select all that apply (Use the Ctrl key to select more than one)
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If other:
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| 12. Community Organizations |
Yes
No |
If yes, type of organizations:
Select all that apply (Use the Ctrl key to select more than one)
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If other
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| 13. Kiosks |
Yes
No |
If yes, where:
Select all that apply (Use the Ctrl key to select more than one)
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If other
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| 14. Promotional Items |
Yes
No |
If yes, type of item:
Select all that apply (Use the Ctrl key to select more than one)
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If other
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Where were the promotional items distributed?
Select all that apply (Use the Ctrl key to select more than one) |
If other
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| 15. Billboards |
Yes
No |
| 16. School to Parent Mailings |
Yes
No |
| 17. District to Parent Mailings |
Yes
No |
| 18. Do you contract with a professional marketing company to inform the community about school choice? |
Yes
No |
| 19. Does your district have a marketing department responsible for marketing school choice? |
Yes
No |
20. What is the range for your advertising budget for school choice?
Select all that apply (Use the Ctrl key to select more than one) |
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21. If funds other than district allocation are used, where do the funds come from to market school choice?
Select all that apply (Use the Ctrl key to select more than one) |
If other
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22. Of all the strategies that you employ to market school choice, which one gets the best results? Please select the top three
(Use the Ctrl key to select 3) |
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23. In addition to English, in what other languages do you print marketing materials?
Select all that apply |
If other
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| Thank you for participating in this survey. If you have other issues, concerns, or information, please contact: Kathleen Harris at harriska@nsu.nova.edu. |
If you would be willing to share samples of your marketing materials please send in PDF format to: harriska@nsu.nova.edu,
or mail to:
Florida School Choice Resource Center
Fischler School Of Education and Human Services
1750 NE 167th St.
North Miami Beach, FL. 33162-3017 |
